4 Things You Can Do To Drive Traffic To Your Dental Website
1. Use SEO to improve your website’s visibility
The most important question is: Can potential clients find your dental practice website? If your practice doesn’t exist online, then it doesn’t exist at all. When potentially new patients search for dentists online, your practice has to show up in the top results for that search. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by google or any other search engine.
There are multiple techniques and tools to use to implement SEO into your website using design and content. Here at Pixel8r, we specialize in learning, listening, researching, and implementing these techniques to assure your website is affiliated with the right keyword searches.
2. Run Paid Social Media Advertisements
There is no better way to reach your specific target patients than through online advertisements. To increase traffic to your dental practice website, you need to be able to get your business in front of your target patients. With paid social media ads, you can create highly targeted ad campaigns that serve specific ads to the patients who are most likely to click through and schedule an appointment.
The best platforms to consider running advertisements on are Facebook and Instagram. Here at PIxel8r, we have social media experts that can create engaging content and target it to the right audience to maximize ROI.
3. Gain New Patients Through Influencers Marketing
Influencer marketing is the process of nurturing relationships with influencers to get your dental practice in front of new patients. Influencers are individuals with high following on social media platforms and who have gained people’s trust; therefore, if they have a good experience at your practice and recommend it, it will be positively received by their followers.
Bloggers and various social media celebrities are trusted by their followers, so getting them to endorse your practice is an effective and organic way to increase your website traffic. According to Nielsen, 92 percent of customers value word-of-mouth recommendations from people they trust over any other form of paid or free advertising.
4. Content Is King
By creating informative and engaging content, you can attract more patients to your dental practice. From videos and podcasts to guides and free ebooks, there are endless opportunities for your practice to expand out into the world of content and attract new patients.
Fresh and original content help position your practice as an industry thought leader and build a credibility around your brand. Your practice’s content strategy can include anything that your patients might find relevant or interesting. Do not limit yourself to posts or updates that focus just on your services. Instead, consider topics and resources related to your specialty that your patients will find useful.
Content marketing also gives your website the chance to conquer the search results beyond keywords. Using online tools like a Google Keyword Planner, you can identify new opportunities for your dental practice to rank in search results and get in front of the larger patient base. Our content creators at Pixel8r are a mix of content writers, video producers, and video editors.